Course Description

Embark on a strategic journey with our Olfactory Strategies course at Parfumerie de France Academy. This specialized program is designed to explore the strategic use of scents in various applications, from branding and marketing to enhancing environments and experiences. Whether you're a marketer, brand strategist, or fragrance enthusiast, this course offers a unique opportunity to learn how to harness the power of scent for strategic purposes.

What you'll learn in this course?

Our Olfactory Strategies course is crafted to provide you with a comprehensive understanding of how scents can be strategically used to influence perceptions, behaviors, and experiences. You'll gain practical knowledge and hands-on experience that will enable you to develop and implement effective olfactory strategies.

• Master the principles of scent branding and marketing

• Learn to create olfactory environments that enhance experiences

• Develop skills in using scents to influence consumer behavior and brand perception

• Understand the technical aspects of scent diffusion and environmental control

This immersive course combines theory with practical exercises, allowing you to develop your strategic thinking and creative abilities in the use of scents. By the end of the program, you'll have the skills to create and implement effective olfactory strategies that enhance brands and environments.