Course Description

Embark on a strategic journey with our Commercial Scent Strategies course at Parfumerie de France Academy. This specialized program is designed to explore the business and marketing aspects of perfumery, focusing on how to effectively position and promote fragrances in the competitive market. Whether you're a fragrance entrepreneur, marketer, or industry professional, this course offers a unique opportunity to learn the strategies behind successful commercial scent ventures.

What you'll learn in this course?

Our Commercial Scent Strategies course is crafted to provide you with a comprehensive understanding of the commercial landscape of the fragrance industry. You'll gain practical knowledge and hands-on experience that will enable you to develop and implement effective marketing and business strategies for fragrances.

• Master the fundamentals of fragrance market analysis and consumer insights

• Learn to develop and position fragrance brands effectively

• Explore innovative marketing techniques and promotional strategies

• Understand the principles of product development and commercialization in perfumery

This immersive course combines theory with practical exercises, allowing you to develop your strategic thinking and business acumen in the fragrance industry. By the end of the program, you'll have the skills to create and market fragrances that stand out in the competitive market.